Creative Cares

Social Media Workshop

Social Media Workshop


Workshop Promo

Connecting The Dots in Social Media:
Combining Process and Application for Greater Nonprofit Success

Download the Powerpoint Presentation HERE

Download the Nonprofit Social Media Resources PDF HERE

Download the Social Media Monitoring Tools PDF HERE

Zan McColloch-Lussier , DJ & Strategist, Mixtape Communications

 Noland Hoshino, Co-Founder, [B]Cause Media

 Ash Shepherd, Project Strategist, NPower Northwest

Topics covered:
Social Media: Why your nonprofit should care
Creating Social Media Strategies and Goals
Finding Efficiency: Listening and Time Management
The Holy Trinity: Facebook, Twitter & LinkedIn
Mastering Efficiency: Tools & Tricks
Completing the Strategic Loop: ROI & Measurement


We're incredibly excited to have such an amazing line-up of presenters to be able to share their experience with you!

All of them are Nationally recognized in the field of Social Media for Nonprofits

and have agreed to share their knowledge with you at an incredible bargain. 

Workshops of this sort, even online, cost upwards of double what we'll be charging for a day with these experts! 

Don't miss out on what's sure to be a transformative experience in your world around social media in the nonprofit sector.


Oregon Convention Center
Room A109 
777 NE ML King Blvd.
Portland, OR 97232


Event begins promptly at 9am, Doors open at 8:30am

Lunch Break :12 Noon

Afternoon : 1pm

Conclusion : 4pm

Morning - The first half of the day will focus on the development of the “Whys & Hows” of successful strategic process.  The combination of framework and monitoring management tools will help participants not only develop a plan, but practical management efficiencies as well.
Afternoon- The second half of the day will have a more tactical focus as we dive deeper into specific tools, metrics and specific examples of tips and tricks from successful campaigns.

*The workshop has been structured to allow both half-day and full-day participants to gain maximum value.

Who Should Attend?
Whether your organization is just getting started in social media or you are looking to foster more meaningful engagement from already established online communities this workshop will provide new opportunities.  The combination of process and tactical application allow participants to apply the topics to own efforts while connecting and learning from peers.

Additional Information
This workshop is part of a quarterly series of workshops hosted by Creative Cares. The workshops are intended to both build upon each other and work as stand alone training opportunities.  If you missed the Nonprofit Marketing Bootcamp with Erica Mills you can still review the materials by clicking here.


Our Presenters:



Ash Shepard has been with NPower NW since the summer of 2010, immediately following a three-year stint at NPower Oregon. His position here focuses on the planning, design and evaluation stages of projects. He’s also well-versed in online communication strategy, development, and coaching and acts as our internal social media guru. Before joining our team, he devoted almost a decade to social work, and youth program development.
Outside of the office, Ash’s commitment to nonprofit technology remains apparent. He is on the editorial board for NTEN’s online publication, Change, and is the Co-Manager for PDXTech4Good, a joint effort of Net Tuesday and 501 Tech Clubs in Portland. Outside of the nonprofit tech world, Ash is involved with the Wilderness Action Group of South Africa and spends his free time enjoying the outdoors, biking, and playing indoor soccer.
Favorite tech tool: HootSuite and TweetDeck combination.
Favorite quote: “Failing to plan is planning to fail.”

Fun fact: Ash has two degrees from two countries (the US and South Africa) in Protected Area Land Management. 



Noland Hoshino, Co-Founder of [B]cause Media | Social Communications, winner of the 2011 Social Media (SoMe) Award for “Best Brand Awareness and User Engagement." He creates and develops innovative social media marketing strategies and campaigns for small businesses and nonprofits to help increase their brand recognition and social media optimization.
Noland is the creator and co-author of the Social Media Optimization (SMO) books series, -  social media guides that fits in your pocket.
He is a social good curator, do-good enforcer, volunteer evangelist and givologist. Most times you’ll see Noland online sharing content about social media for social good, at the gym, volunteering or earning Foursquare “Mayor” badges around town.
Noland serves on the Board of Directors at TisBest Philanthropy Charity Gift Cards and is a military veteran with 20 years of service in the United States Air Force.
Favorite tech tool: Bufferapp , Google+, Delicious
Favorite quote: "You are defined by what you give."
Fun fact: Noland was a DJ on a radio station in Australia. He can possibly name every 80's pop song and artist in 10 seconds flat.



Zan McColloch-Lussier helps nonprofits and foundations adapt to what's possible and amplify their missions by combining effective communication practices with emerging trends and technology. Zan founded his company, Mixtape Communications, after 15+ years in the philanthropic sector, including 9 as the Director of Communications for Pride Foundation.  Zan earned his Bachelor of Arts degree in Nonprofit Management & Civil Rights from The Evergreen State College and a Certificate in Fundraising Management from the University of Washington.  He has also taught nonprofit communications at the University of Washington's Evans School.

Visit his blog at for tips, resources and ideas on doing good in a changing world or follow him on Twitter (@zanarama).